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Course

AI for Content and Marketing

Course focus:
Business Owner AI Skills

Course overview

Course Learning Outcomes

By the end of this course, students should be able to:

  • Use AI to generate marketing drafts from audience and offer context.
  • Review AI marketing for brand voice, accuracy, and unsupported claims.
  • Repurpose one approved message into multiple channel-ready drafts.

After enrolling, students can complete lesson quizzes as they move through the course.

The course final assessment unlocks after all required lessons and lesson quizzes are complete.

Course Details

Duration
90 minutes
Difficulty
Intermediate practitioner
Freshness
Created August 31, 2026. Marketing workflows were validated against current AI drafting, summarization, and analysis capabilities across major AI assistants.
Prerequisites

Completion of Prompt Foundations or comfort writing structured prompts.

Tools / Plan Requirements

Any AI assistant; brand notes; product/service description; customer objections; content calendar.

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